Simple cash incentives are an essential feature of channel partnership models. However, in today’s world, the best business relationships are underpinned by a model of reciprocity which is not based on cash incentives, but on creating a long-lasting and profitable relationship with channel partners. More than three-quarters of firms say that non-reward motivators in partner…
Month: January 2025
Transforming Channel Partners into Brand Advocates: The How & Why
Did you know that companies with well-defined partnership programs experience nearly double the revenue growth compared to those without? A lot of it becomes possible with a comprehensive channel partner incentive program. It is not surprising that by transforming channel partners into enthusiastic brand advocates, businesses can significantly amplify their reach and impact. When partners…
