Stop procrastinating on when is the best time is to launch a channel partner loyalty programme – Now is the time! A competent Channel loyalty programme may benefit any company, regardless of size, revenue, industry, or phase in the business model. A channel partner is typically a third-party person or a company that sells or…
How To Customize Your Rewards for Different Channel Partners with Propel?
The importance of channel partners is undeniably high in the success of a business. To increase the channel partner’s productivity, reward programs are commenced. The channel partner rewards program needs to leave a major impression and should be in line with the channel partner’s requirement of enhancing his own business. Different channel partners need different…
How do metric-based channel rewards programs work?
Everyone is different and hence everyone cannot be motivated in the same way. Reward programs need to be designed carefully to target the intended audience. Understanding the demographics of the participants is very important when it comes to choosing the right rewards that can motivate them. Cultural and regional factors should also be taken into…
How to accelerate sales growth with channel partner incentives?
According to research carried by CSO insights, 63.5 % of companies have shown significant growth in their sales with the channel partners enablement. Channel partners play a significant role in driving revenue for the organizations by uplifting your sales and market reach. But for the channel partners to go an extra mile and beyond their…
What can Channel Partners learn from COVID-19?
The Covid-19 pandemic and the ensuing global shutdown turned the global economy all over the world upside down, and Indian companies were no exception. The IT hardware channel industry has been one of the hardest-hit industries, incurring heavy losses during the lockdown. However, it slowly began to recover with a new synergy. Much of the…
Best practices to build long-lasting relationships with channel partners
Companies are always on the lookout to introduce their products and services to more and more customers. However, it can be a setback if the company does not have the required expertise on attracting new customers and reaching out to them. Depending on the nature of the business, most organizations rely on channel partners, dealers,…
Channel incentive trends in 2021 – Building the Best Channel Partner Program
2021 brings with it a The Channel Partner Journey Mapping out the company’s desired much-needed tide of hope and optimism. While 2020 has been a rollercoaster, it has allowed us to understand the importance of channel partner programs. They have had to be reimagined and redesigned to provide more diversity in the last one year. …
